Optimatic is your guide to navigating the video advertising landscape

  • Drink

    SEAMLESS 3RD PARTY INTEGRATION

  • Kettle

    HIGHEST FILL RATES

  • Lifting

    EXTENSIVE PRICING DATA

  • Education

    BEST CPMS

  • Business

    AUTOMATED REPORTING/ RECONCILLIATION

  • Business2

    FULLY MANAGED AP/ BILLING

...and solving any challenges with our best-in-class proprietary video advertising technology.

PUBLISHERS

Optimatic’s proprietary platform is built on the latest technology – capable of offering modular features and maximum flexibility. Optimatic manages all aspects of your video advertising needs, yielding you the highest ad revenue in the marketplace. Optimatic is your one-stop-shop with our easy-to-integrate RTB platform and single point of contact for all of your video advertising needs.

Our services include:

• Reduced or eliminated technical issues
• Increased fill rates and overall revenue
• Improved KPI Metrics for VCR, CTR, Viewability and eCPM
• Access to Optimatic’s integrated demand sources
• Player support for Desktop, Mobile and Facebook
• Daily consolidated and reconciled reporting
• Campaign management with granular targeting capabilities
• Customization to publishers unique implementation needs

PUBLISHERS

ADVERTISERS

Industry top advertisers and Fortune 500 companies leverage Optimatic’s platform for their video buying needs on desktop, mobile, tablet and connected TV. Optimatic operates as a large private marketplace, giving buyers exclusive access to quality vetted video inventory that will hit your KPIs.

Each publisher is pre-screened and managed day-to-day by our in-house account management and operations teams. We combine this management oversight with 3rd party verification tools helps to ensure the highest quality publishers for advertisers.

ADVERTISERS

ANALYTICS

Ongoing transparency is provided through our real-time reporting systems to help ensure up to the minute access on campaign performance. Leading key performance indicators like Impressions, View-Through Rates, Click Through Rates and Viewability can all be accessed and managed through our secure online analytics portal.

Optimatic’s robust analytics portal is fully customizable and allows for each user experience to be tailored to your unique needs. All performance metrics contained within our analytics portal are reconciled daily to ensure publisher has an accurate and timely pulse of how their business is performing.

Need data integration? Optimatic supports API integration – allowing publishers to fully parse and integrate the data collected into their own proprietary systems or 3rd party data warehouse.

ANALYTICS

YIELD OPTIMIZATION

Optimatic offers a complete set of optimization tools, along with a full suite of SSP capabilities. Publishers have the options of either a self-service, or fully managed, integration that leverages a combination of automation and data-driven, hands on decision making to drive optimal performance.

Leading the automation charge, Optimatic’s Predictive Optimization Platform (POP) is proprietary technology and algorithms that values each demand source down to the impression level. POP assesses historical data trends each hour to help deliver automatic logic-based optimizations. How does this help our Publishers? By looking deeply into large data sets, POP can help identify CPM trends across key metrics (Geos, Demos, Domains) and automatically optimize yield and improve results.

Let’s not forget the people. Optimatic’s optimization and Account Managers team watches over all of this technology 24 hours a day, 7 days to ensure there is no performance gaps for you business.

Combining the best of people, process and technology are how we succeed.

YIELD OPTIMIZATION

AD SERVER

Optimatic Video Ad Server is the homegrown workhorse of our technology stack. Supporting over 20 billion ad calls each month, our proprietary technology supports granular targeting capabilities and allows for a hybrid targeting approach that includes Open RTB, Asynchronous and Set Pricing options.

AD SERVER